Mod Op Buys Ascend Marketing to Round Out B2B Offer

In the US, full service digital marketing agency Mod Op has acquired Ascend Marketing, whose services include CX and Account-Based Marketing solutions (ABM), via methods including journey mapping and intent data analysis.

Mod Op describes itself as an insights-driven marketing agency, and taps creativity, data science and AI to deliver strategy and execution for both B2C and B2B clients. The firm is headquartered in Miami, with offices in eight other US cities plus two in Canada and one in Panama City.

The buy continues a series of acquisitions, and adds the finishing touch to Mod Op's end-to-end B2B marketing framework, according to the company, allowing it to deliver 'the full spectrum of solutions B2B brands demand.' This includes personalization to improve customer and prospect experiences; advanced data enablement and analytics to improve performance and revenue outcomes; marketing automation via platforms like Adobe Marketo Engage and HubSpot; and ABM and demand generation programs.

Ascend's Laura Stevenson and Rich Herbst will move to EVP roles at Mod Op. Herbst, founder and Managing partner of Ascend, states: 'When we founded Ascend, our goal was to help clients connect strategy with execution and use data to drive better outcomes. Mod Op shares that vision, and I'm proud to see our team join with Mod Op to redefine what's possible in B2B and customer engagement.'

Eric J. Bertrand (pictured), CEO at Mod Op, comments: 'We've built deep trust as a partner for media and creative, and saw an opportunity to go deeper into data, marketing technology and automation to meet what many brands need in today's competitive market. Ascend's expertise allows us to deliver that depth, providing measurable, end-to-end growth.'

The acquiring company is on the web at www.modop.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.