Touchstone Launches UX Practice Focused on AI Tools

In New Haven, CT, full service MR firm Touchstone Research has announced the launch of a Generative AI UX Research and Usability Testing practice, helping the designers of chatbots, copilots and other AI tools to optimize users' experience of them.

Touchstone was founded in 1991 and provides full service qual, quant, UX and hybrid research solutions for global brands across industries including technology, media and entertainment, youth and family, education, CPG, and healthcare. Proprietary research technologies include Secure Content Testing (SCT) and Dial Tester.

The firm says the new unit is 'the first dedicated offering of its kind in the market' and can already draw on insights from more than 50 completed studies. The practice will use a combination of usability testing, behavioral observation, prompt flow analysis and quantitative validation, to help organizations design, test and refine AI-powered products including chatbots, creative copilots, enterprise tools, generative creation platforms, and adaptive design systems. Its research is designed to uncover how users think, trust, and adapt over time to intelligent systems, ensuring that experiences are 'intuitive, transparent, and grounded in human expectations. '

'Generative technology is evolving at an incredible pace,' says CEO Aaron Burch, ' but people's expectations and understanding take time to catch up. Our Generative AI UX Research practice gives teams the insight they need to create advanced products that feel natural, usable, and trustworthy for users from day one.'

Web site: www.touchstoneresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.