MMR Research Launches 'Sensory Bot'

Consumer and sensory insights specialist MMR Research has launched Sensory Bot, an AI-powered tool which it says 'transforms how brands understand, optimize, and communicate product experiences.'

MMR works for major FMCG and CPG brands at every stage of product innovation, and has offices in the UK, USA, Brazil, China, Singapore, India, Thailand, Colombia, South Africa and the Netherlands. The new Bot draws on its more than 35 years of sensory research expertise to help brands focus on making their products 'emotionally resonant.' This includes integrating sensory feedback across product design, packaging and marketing - which the firm describes as bridging the gap between lab insights and real-world consumer experiences and revealing 'how even the smallest tweak can ripple across emotional and functional dimensions.'

Specific features include holistic experience mapping - to spot how sensory cues 'ladder up' to emotional and functional benefits; consumer closeness at scale, with authentic consumer language and reactions to refine products and messaging; and versatile integration - the tool can be used independently or alongside existing methods across R&D, Brand, Insight, and Marketing teams.

'Sensory Bot represents a bold step forward in how we can help brands connect with consumers on a deeper, more emotional level,' states CEO Mat Lintern (pictured). 'It's not just about better data - it's about unlocking the human truths that drive product success.'

The company is on the web at www.mmr-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.