Toluna Unveils 'Instant' AI Ad Testing Solution

Toluna has launched ACT Instant AI, a new ad testing solution promising speed and quality advantages, as well as 'dramatically expanding' the range of opportunities for testing. The tool makes use of the company's Synthetic Personas and a copy benchmark database of tested ads and diagnostics.

Each test using the new solution feeds a brand's own continuous learning system, helping to build creative intelligence over time; and the solution is fully integrated into the Toluna Start platform, for seamless, self-serve use.

The tool's core of Synthetic Personas - themselves based on attributes drawn from Toluna's global panel of 79 million people - allows it to deliver 'human-like' responses in real time. The ACT Copy benchmark database is built from thousands of tested ads, best practice checks, and 'why-it-works' diagnostics, adding a further dimension to ACT Instant AI, which provides persona-level insights and nine KPIs to predict breakthrough, response and emotional resonance.

CEO Frédéric-Charles Petit says the launch 'represents a defining moment for advertisers worldwide.' He comments: 'This is not just transforming how advertisers test creative, it's transforming how they learn. By enabling creative intelligence, we're giving brands a way to turn every campaign into a building block for future success.'

With more than 40 offices worldwide and operations in more than 70 countries, the company is on the web at www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.