Kinetiq Deal Brings Watermarking to LiveU Video

LiveU, which specializes in live IP-video contribution, production and distribution, is partnering with media intelligence firm Kinetiq, to bring the latter's Teletrax watermarking technology into the former's Matrix IP video distribution platform.

The Matrix platform allows clients including broadcasters, sports organizations and public safety agencies to distribute content at scale, without costly dedicated infrastructure. LiveU claims it delivers up to 70% cost savings compared to traditional satellite or fiber-based distribution.

Teletrax embeds identifying data into video content, enabling precise tracking of where and how content is broadcast or streamed, and has been used for nearly 25 years to validate rights usage, protect proprietary content and understand reach. The new deal will allow broadcasters to add secure, persistent watermarks to live streams without additional hardware, making it easier to track and secure live content globally.

Kevin Kohn (pictured), CEO at Kinetiq states: 'We're excited to support LiveU in their championing of cloud-based solutions. Teletrax has continuously evolved with industry needs over the last 25 years, and this integration is a clear example of that. Together, we're giving broadcasters and content owners a smarter, more agile way to protect and monetize live content in the cloud era.'

LiveU is headquartered in Hackensack, NJ, USA and is online at www.liveu.tv . Kinetiq provides an AI-powered platform for global media and marketing intelligence, capturing and monitoring video, audio, and digital content across 30,000 channels in more than 120 countries. Web site: www.kinetiq.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.