Comscore Promotes Jaiswal for Senior APAC Role

Comscore has promoted Vivek Jaiswal to Country Manager for the APAC region, leading its strategic initiatives and roll-out of innovations, and strengthening partnerships with brands, agencies and publishers.

Jaiswal brings more than a dozen years of experience in SaaS, business information services and enterprise sales, and joined Comscore in 2022 as Sales Director. Earlier he worked in commercial roles at Dun & Bradstreet, Standard Chartered and Kotak Mahindra Bank, where he focused on helping clients leverage insights to drive business performance.

Comscore's EVP International Alejandro Fosk states, 'Vivek's deep understanding of the market, our clients, and the evolving needs of the industry makes him well-positioned to lead our efforts at a local level. His appointment reflects our continued commitment to the region and our determination to support partners with reliable, future-facing measurement solutions, even in a challenging environment.'

Web site: www.comscore.com .