It's Alive... UNICEPTA Brand Bites Back

A bit of reanimation for Hallowe'en. The UNICEPTA brand, which was said to be fully integrated into media intelligence and comms suite PRophet in June this year, is apparently alive and kicking again, and has replaced that of its parent. Either way, the integration of the companies is complete.

The media intelligence, influencer and journalist engagement suite is part of The Marketing Cloud (formerly Stagwell Marketing Cloud).

Marcoms group Stagwell agreed to acquire Colgne, Germany-based media monitoring firm UNICEPTA last December, bring it into the 'PRophet' comms tech suite which houses three analytics solutions combining AI and human expertise, for PR and social media professionals. In June this year, PRophet said it had 'fully integrated UNICEPTA' into the suite, which was now 'the third largest comms tech suite in the world.' PRophet founder and Global CEO Aaron Kwittken said the integration allowed the firm 'to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications.' UNICEPTA's co-CEO's, Sebastian Rohwer and Alexander Peinemann took new titles, becoming PRophet's Chief Client Services Officer and Managing Director, Central Europe; and COO and Chief Transformation Officer, respectively.

All that is presumably still applicable, except that the integrated unit - with headquarters in New York City and offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai - is now UNICEPTA. A visit to www.prprophet.ai reveals that 'UNICEPTA transforms data into direction - combining human perspective and AI precision to help organizations lead with confidence in an unpredictable world.' A visit to www.unicepta.com reveals much the same (but not as colourful). The prpophet.ai version of the logo is shown.