Kantar Makes Senior Hire, Builds CX Offer

Kantar has appointed Ben Lawder as SVP and CX Practice Lead for North America, as part of a broader strategic initiative to rapidly scale its CX team and extend its capabilities in the area.

Lawder brings more than 20 years of experience designing and leading CX programs for global brands, and joins from Qualtrics, where he played a key role in CX strategy and enterprise sales. Earlier he held CX and market insights leadership roles at ADP and Equifax.

He reports to Brian James, EVP of Industry at Kantar. Jeff Greenspoon, CEO of Kantar Americas, says of the hire: 'Customer experience accounts for 75% of a brand's impact. Yet, too often, brand and customer experiences are planned, executed and measured in silos - limiting their full potential. Our investment in this space, and the appointment of Ben Lawder as Head of CX, mark a significant milestone for us in North America. At Kantar, CX is not just about measurement; it is about shaping the future of our clients' brands by understanding what matters most to their customers - today and in the years ahead. From the rise of AI-driven interactions to evolving demographic behaviors, Ben's strategic vision and proven leadership will enable our clients to unlock the true value of customer experience, connecting every touchpoint to brand equity and enterprise growth.'

The firm is on the web at www.kantar.com .