$100m for MoEngage

Customer engagement platform MoEngage has secured $100m in funding, with which to accelerate product innovation, fuel global expansion, and strengthen its teams across North America and EMEA.

Headquartered in Indonesia, MoEngage brings behavioral analytics, consumer insights and marketing automation together in one dashboard, mapping customer journeys and pushing personalized updates and recommendations across web, mobile, social media, email and messaging channels. Around 800 employees work across fifteen global offices. Total funding to date of $250m includes a $77m round in 2022, and a total of more than $60 raised the previous year.

The latest round was led by Goldman Sachs Alternatives and A91 Partners, and will be used to scale the firm's flagship Merlin AI suite, which provides purpose-built intelligent agents for marketing and product teams. Since 2022 the firm has been rapidly growing its business in the UK and continental Europe, and the new cash will also allow it to significantly expand its customer success, support, sales, and marketing teams in North America and Europe.

CEO and co-founder Raviteja Dodda (pictured) says of the news: 'Our global momentum, on top of our category leadership in Asia, validates that brands are moving beyond legacy marketing clouds. More than 300 enterprises worldwide have turned to MoEngage for its AI-led agility and ease of use. This investment will fuel our next phase of growth across North America and EMEA.'

The company is online at www.moengage.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.