Ideally Hires Global Comms and Content Lead

In Australia, research and innovation platform Ideally has appointed former DDB Head of Marketing Lindsay Bennett as Global Communications and Content Lead.

The firm was launched in 2023 by TRA Labs, the ventures arm of Australian insights firm TRA, in partnership with innovation studio Previously Unavailable. Ideally is a self-service, on-demand insights and innovation platform where users can test concepts, ideas and messages with a target audience and receive robust answers overnight. The company has grown rapidly in both New Zealand and Australia, and recently launched a presence in North America.

Bennett (pictured) worked as a Journalist and then Digital Editor during a three and a half year stay at AdNews Australia, then joined DDB Group in Australia as Marketing and New Business Director, in 2019, and was promoted to Global Head of Marketing there in 2021. She moved to New York in 2022 to serve as VP, Communications at GALE, and iun March this year took the role of Head of Brand and Communications at Clemenger.

In her new role she will work alongside Ideally's Global Head of Marketing, Michaela Egbers, who states (quoted on campaignbrief.com): 'Lindsay is an exceptional communicator who understands how to build momentum through storytelling. Her ability to connect brand narrative to business growth will be invaluable as we expand Ideally's global footprint.'

The firm is online at www.goideally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.