Funds for Workflow Analyst Parable

In New York, business process analyst Parable has raised $16.5 million in Seed funding, with which to roll out and develop its software helping clients to understand how teams use their time. The platform highlights potential for AI transformation, then helps to measure its impact.

Parable promises large enterprises deep organizational observability of time spent across all processes, strategies and projects, passively contextualizing and categorizing activity data from across the workplace software stack in dashboard visualizations. It promises to answer the key questions: 'What do we do about AI?' and 'how do we know it's working?'

Having identified high potential areas for AI implementation, the software then helps users to action this, and claims to be 'the only product on the market that can measure AI automations and ensure that efficiency gains are realized as genuine operating leverage.'

'We've built an intelligence layer that is changing the way enterprises operate,' says CEO Adam Schwartz. 'Businesses know more about their customers than they do about how they operate internally, and by providing holistic observability into time-spend and by measuring the impact of their AI implementations we can close this data gap for the first time.'

The round was led by HOF Capital, with participation from Story Ventures and InMotion Ventures, alongside existing investors Lasagna, Panache, Supercharge, and Tripe Impact Capital - plus a number of angel investors.

Web site: www.askparable.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.