Advantage Group Adds VP Product

Advantage Group International, a provider of business-to-business engagement solutions, has appointed Adam Aronson as Vice President, Product, leading strategy and development for its global product portfolio.

Established in 1989 and headquartered in Canada, Advantage Group helps suppliers and retail partners work together with the help of data, feedback and strategy consulting.

Aronson (pictured) is based in Toronto and brings more than fifteen years of experience leading product innovation across tech and data-driven organizations. He joins from Condo Control where he was Head of Product, delivering an AI-enabled platform that modernized property-management experiences. Earlier he headed up product portfolios at Q4, launching and scaling a virtual-events platform for capital markets; and worked at educational tech firm Pearson and public library services company BiblioCommons.

CEO Peter Harris comments: 'Adam's appointment marks an important step in advancing our commitment to an Always-On future - one built around our clients' need for real-time, insight-led decision-making. His expertise in AI-driven, user-centred innovation will accelerate how we deliver intelligence that empowers clients to make smarter decisions, faster.'

Web site: www.advantagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.