6sense Unveils AI-Based 'Command Center'

In the US, B2B revenue intelligence platform 6sense has launched RevvyAI, an 'intelligent command center' for client interaction with data and insights for GTM, described as 'the most significant update in the company's history.'

San Francisco-based 6sense gathers and analyses intent data to help clients predict the customers most likely to buy, and recommends the best course of action to engage them. Its flagship Revenue Intelligence Platform captures 'trillions' of buyer signals, and its integrations / partners include US and Israel-based revenue intelligence provider Gong, fellow B2B intent data firm TechTarget and B2B sales and marketing engagement platform ON24.

RevvyAI is based around three core functionalities: a conversational interface, allowing users to set up signal configurations, launch campaigns, build audiences and generate reports through natural language and AI-guided workflows; three specialized agents helping to build and execute GTM activities - Ad Campaign Companion, Keyword Advisor and 6QA Analyst; and persona-based agentic workspaces, in which client teams can create customized, role-specific environments bringing together the most relevant agents, data and tools depending on the specific task in hand and/or their individual way of working.

The three agents perform a variety of analysis and recommendation tasks. Ad Campaign Companion examines campaign performance and helps plan new promotions to increase effectiveness and optimize ad spend. Keyword Advisor continuously analyzes campaign and search performance data, recommending ways to adapt to the emerging buying interests it spots, in real time. 6QA Analyst established actions and priorities for marketing and sales functions, based on understanding of account qualification criteria and evaluation of signals, activity and pipeline data.

Recently appointed CEO Chris Ball (pictured) says of the new platform: 'Every revenue leader is under pressure to prove efficiency and growth. RevvyAI gives organizations the clarity and control to create higher-quality pipeline that converts faster and expands average deal size - without adding complexity.' Jason Telmos, the firm's VP Product Marketing, says the platform gives GTM teams 'unprecedented transparency and control', and states: 'With RevvyAI at the center, teams can finally see which signals drive results, understand why they matter, and act on them with confidence.'

Web site: www.6sense.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.