AppsFlyer Launches Herald 'Modern Marketing Cloud'

AppsFlyer has announced the launch of eight new products for the analysis of business data and the provision of actionable intelligence.

The firm says the move underscores its 'evolution from mobile attribution pioneer to Modern Marketing Cloud,' connecting omnichannel measurement, deep linking, data collaboration and autonomous AI workflows.

The new products span the company's four existing suites, and comprise an Agentic AI Suite for marketing intelligence; Incrementality for UA, a tool to quantify the true incremental contribution of every touchpoint across the funnel; a unified omnichannel measurement layer stitching together user journeys across mobile, web, desktop, console and CTV; Signal Hub, a new foundation for privacy-safe data collaboration; a new premium security tier; an enhanced anti-fraud attribution model applying real-time AI behavioral analysis; a redesigned My Dashboards experience featuring natural language queries and an embedded AI assistant; and a centralized Creative Management Hub for storing, managing, analyzing and deploying creative assets.

'These products were built hand-in-hand with our customers and partners, tested across industries and regions over the past several months,' comments CPO Barak Witkowski (pictured). 'Seeing how they've already helped brands identify new opportunities, maximize efficiency, and adapt to the AI era gives us tremendous confidence in what's ahead.'

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.