Meyocks Opens New Company Focused on Research

In Des Moines, Iowa, branding and marketing agency Meyocks has opened a specialist market research company, Meyocks Research + Insights, offering both custom and off-the-shelf research solutions and led by Beth Ann Boyd and Whitney Hayes.

Meyocks was established in the 1980s and works for brands in the food and beverage, health and wellness, and agriculture sectors. The firm is a member of AMIN Worldwide, a global network of more than 50 independent marketing agencies.

The new insights unit promises to provide research that is 'approachable, agile and results driven,' in two distinct categories. Under the heading of Rapid Research, it will offer ready-to-run, pre-packaged surveys for affordable insights within just two to three weeks - this includes brand category and health studies, customer studies, creative testing and package design value studies. The other offering, Custom Research, will provide tailored studies built around specific business questions in areas such as consumer behavior, brand health, product and package design, marketing and creative, and employer branding.

Boyd (pictured above) has spent a dozen years at Meyocks, and previously served six at Wells Fargo. Hayes (pictured below) is a PhD and the firm's Senior Marketing Research Analyst, with around a decade of experience as a mixed-methods researcher. She joined the company in the summer of 2024 from climate action nonprofit Elevate.

Meyocks President and CEO Kelly Ferguson states: 'For more than 40 years, Meyocks has helped clients grow through strategy-driven creative and innovative marketplace activations. Meyocks Research + Insights builds on our decades of experience and takes our research and strategy expertise even further.'

Boyd, who is Meyocks' Vice President of Digital Delivery, comments: 'Our method of working with brands and translating insights is what sets us apart from traditional marketing research firms. Our vision is to provide brands with a faster, more intuitive way to uncover the insights they truly need. As marketers ourselves, we understand the power of research to drive clarity and informed decisions.'

Web sites: www.meyocksresearch.com and www.meyocks.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.