European Firms Partner for Prototyping and Validation

German purchase intent and market validation specialist Horizon has partnered with Barcelona-based NOBA Ventures, which focuses on 'business prototyping' - including opportunity framing, concept development and testing. The deal promises clients more robust and contextual decision data.

Mainz-based Horizon's B2B SaaS platform helps innovation, product and MR teams predict the market success of strategic product decisions before launch, tapping real behavioral data from simulated go-to-market tests. The firm has previously partnered with London's Bolt Insight to provide dynamic, conversational pre-market data, and recently with 'in the wild' social media-based product and message testing firm Orchard, headquartered in Chicago.

Its new partner, NOBA, helps organizations identify, design, validate and prepare new business initiatives for scale with the help of a full-chain prototyping model covers opportunity framing, concept development, in-market testing, piloting and BU transfer.

The companies say their strategic collaboration will 'strengthen the validation moment inside corporate exploration processes - turning more early initiatives into business unit-backed growth cases with clear business logic.' NOBA Managing Partner Daniel Martin Callizo (pictured right)states: 'We've always validated in the market as part of our prototyping work. With Horizon, we're adding standardized methods and benchmarking logic to make experiments more robust and give business units greater confidence in their decisions.'

For its part, Horizon says integration into NOBA's full prototyping journey ensures its validation signals 'do not stand alone', but are 'framed, translated, and carried forward as part of a coherent growth case.' Co-founder & CEO Daniel Putsche (pictured left) says: 'Our role is very focused - to deliver a clear yes/no signal at the point of validation. NOBA's process gives that signal a path. Together, we're making validation not just informative, but consequential.'

Home pages are at www.gethorizon.net and www.nobaventures.com .