Former Xaxis Leader Bidon Takes Ogury CEO Role

In London, persona-based advertising firm Ogury has announced the hiring of former GroupM Nexus leader Nicolas Bidon as its new Chief Executive Officer, from next week. He succeeds Geoffroy Martin, who was CEO for just under three years.

Ogury brings together audience insight, planning and activation in one platform, helping marketers to reach and engage the right consumers. The firm was founded in 2014 with a specific focus on mobile ads - it has since broadened its focus, and now employs more than 500 people. The platform, which is called Ogury One, features AI-powered integrations with agencies' existing / preferred software to allow them to translate their audience data into scalable personas activated across in-app, web, mobile and CTV environments.

Bidon brings more than two decades of international ad tech industry experience, most recently as Global CEO of GroupM Nexus - a part of WPP, which he joined in 2012 as Managing Director of Xaxis UK - he was later its CEO and Global President, overseeing its reinvention as an outcome media company powered by proprietary AI technology. Earlier he worked in senior positions at Yahoo and various enterprise software startups, such as Microstrategy and Watchfire, the latter acquired by IBM.

As CEO, he will oversee Ogury's global strategy, growth, business development, and operational leadership across the Americas, EMEA, and APAC. Based in London, he is a graduate of Georgia Tech (United States) and of ICN Business School (France).

Jean Canzoneri, the company's co-founder and Chairman, comments: 'Ogury's differentiation stems from multiple strengths, from our proprietary, persona-based data model to our fully integrated, cross-channel platform. Together, they enable advertisers to transform complex consumer behaviour into actionable intelligence at scale. Nicolas's extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury's impact across the industry.'

Martin joined the company as COO in 2022 and was promoted a year later to the CEO role.

The firm is online at www.ogury.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.