Little Dot Unveils Advanced YouTube Intelligence Tools

London-based digital production company Little Dot Studios has launched a proprietary platform called Channel Intelligence Partner (ChIP), 'built by YouTube experts for YouTube experts,' providing real-time intelligence to help users grow and optimize their channels.

Little Dot is a multi-platform production company, social media agency and digital media network, founded in April 2013 and counting some 500 digital experts across the UK, the USA, Germany and Asia Pacific. The firm runs its own digital broadcast network of more than 135 distinct channels brands, operating across social video networks including YouTube, Facebook, Instagram, TikTok and Snap, as well as 7 FAST brands. The company is a certified B Corp and is part of All3Media.
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ChiP will support growth and decision-making for more than 800 entertainment, sports and consumer brand YouTube channels managed by Little Dot Studios, which between them earn more than 6.5 billion organic views per month. ChIP's analytics are layered over YouTube's own and are powered by billions of data points. A suite of tools based on the new platform enable Little Dot's own teams and those of its partners to identify opportunities and enhance performance quickly and at scale.

CRO Wayne Davison (pictured) says ChIP gives the firm's teams and partners 'a unique advantage in understanding, growing, and optimising those YouTube channels that are home to some of the most popular content ever produced.' He continues: 'With YouTube's algorithms consistently moving the goalposts, it's crucial to have real-time intelligence that really gets into the weeds and enables us to adapt quickly.' Graham Swallow, Director of Data, Tech & Product, adds: 'We built ChIP because the tools available in the market simply weren't designed for the scale or depth of YouTube strategy we deliver. This platform centralises everything from fine-tuning signals to revenue-impacting alerts, enabling insights that were previously too complex or too time-consuming to uncover. By keeping ChIP internal, we ensure our clients benefit uniquely from technology that no one else has - a system built by world-leading YouTube experts, tailored for established channels with deep content libraries and ambitious growth objectives.'

Web site: www.littledotstudios.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.