$12m Funding for Predictive Ad Platform Scowtt

In Seattle, ad optimization platform Scowtt has announced $12 million in Series A funding. The firm uses advanced predictive AI models to help advertisers optimize their paid campaigns across all major platforms.

Founded in 2024, Scowtt aims to deliver measurable impact across search, social and media, without disrupting existing workflows - the system operates 'passively in the background' once activated. The firm's AI-driven algorithms analyze customers' proprietary CRM data and other first-party sources to predict which leads will convert into valuable customers.

The round was led by Inspired Capital, alongside LiveRamp Ventures, Angeles Investors and Angeles Ventures.

Eduardo Indacochea, CEO and founder of Scowtt comments: 'After spending nearly two decades building advertising platforms at Meta, Google, and Microsoft, I saw firsthand the fundamental limitations of how enterprise advertising works today. These scaled platforms are optimized for the success of the platform at the network level, not the growth needs of individual advertisers. We built Scowtt to bridge that gap. We use cutting-edge AI to unlock the full potential of customers' first-party data and deliver the kind of performance that simply wasn't possible before.'

The firm is on the web at www.scowtt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.