Savanta Hires Marketing Leader

Savanta has appointed Jane Price as CMO, Global Head of Marketing, working remotely from Boston.

Savanta is part of marcoms group Next15, and offers services including customised research and consulting; data collection, including access to 100 million respondents through a proprietary platform; and branded intelligence solutions including reputation trackers BrandVue and MarketVue. The firm has teams in Europe, the Americas and APAC.

Price (pictured) worked in product management and marketing in early roles at engineering software firm The Mathworks and at TripAdvisor, for more than a decade; then as Director, Product marketing at Care.com. She then spent five years at software firm Interactions, LLC, latterly as SVP Marketing, and has since held CMO roles at data science company Plotly and at Boston-based philanthropic organization CJP. She has also run her own consultancy, Jane Price Marketing, for around eight years.

She reports to Savanta CEO Christine Petersen, with whom she worked at TripAdvisor.

The firm is online at www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.