Teikametrics Debuts AI-Based Marketplace Strategy Tool

In Boston, US, AI-powered marketplace optimization platform Teikametrics has announced the launch of Artificial Retail Intelligence (ARI), a proprietary engine designed to boost seller success on Walmart, Amazon and TikTok at a time when AI is creating new challenges for brands looking to maximize attention.

The firm says the rise of multi-marketplace selling and the need for retailers to fight 'algorithmic battles they can't see' to get on GEO shortlists has created a compelling need for unified AI-driven intelligence. ARI is a retail-trained GenAI engine connecting a company's catalog, ads, insights and inventory into one system, and acting as a 'Marketplace Strategist' embedded inside a team. The patent pending tool automates decisions about listings, inventory decisions and ad investments.

Features include optimization of inventory while scaling across marketplaces including Amazon, Walmart and TikTok Shop; rapid launch of full-funnel campaigns based on Amazon Marketing Cloud (AMC) audience insights, with no SQL skills needed; and automated population and editing of listings based on performance data from ad campaigns, and general market performance data.

Founder and CEO Alasdair McLean-Foreman (pictured) comments: 'Rivalry for online attention is growing rapidly across marketplaces for companies big and small. With our new patent-pending GenAI system, we are equipping brands with the ability to outshine the competition with better content, intelligent insights, and unparalleled advertising performance.'

Web site: www.teikametrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.