Circana POS Data Starts International Roll-Out with UK

Consumer data giant Circana is to launch its POS market measurement service for consumer technology and home appliances in the UK. The 2026 roll-out will represent the first expansion of the service outside North America.

Circana resulted from the 2022 merger of global consumer data firms IRI and The NPD Group. The company's core platform is the long-established former IRI product LiquidData, to which it has recently added LiquidAI and an option for smaller clients, Liquid Data Go - the last was also rolled out to the UK, in 2024.

To start, the service will provide weekly and monthly sales insights across consumer technology and home appliances, with coverage expected to reach around 75 to 80% of the UK market. The solution will apply Circana's US data taxonomy, aligning UK reporting with North American definitions for categories, hierarchies and product attributes. The firm suggests this give manufacturers and retailers 'the most relevant content that is easily compared across markets to enable greater confidence in decision making.' Data will be delivered through Circana's Unify+ platform.

The firm says the UK launch is the starting point of a broader expansion, with additional European markets planned. Brad van Dillen (pictured), the group's President for the Global Hardlines Sector, comments: 'The UK is the natural first step for taking our consumer tech and home measurement beyond North America. By combining strong market coverage with transparent methodology and the same approach our clients rely on in the US, we're giving the industry a clearer, more comparable view of how the UK market is really performing.'

Web site: www.circana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.