Merger Sees Relish Brand Swallowed in RED C

British MR agency Relish Research and the UK business of RED C have announced a full merger under the latter's brand. The firms became part of the same group in 2023.

The new RED C will boast expertise across six specialisms: Media; Entertainment & Sport; Places & Spaces; Retail & FMCG; Financial Services; and Utilities. Its UK team of 33 full-time researchers includes 21 at director level; while together with its business in Dublin, it now has global revenues of more than EUR 14m, with 85 full time staff running studies in 35 markets across the world.

The UK business will be jointly led by Managing Directors Simon Thompson, Charlotte Butterworth and Richard Barton (pictured, L to R), with Group CEO Richard Colwell based in Dublin. 'This merger creates a significant player in the UK research landscape,' says Colwell. 'The combined entity has the scale, expertise and international reach to tackle projects of any size while maintaining the quality and client focus that both businesses are known for.'

Relish was previously known as Drummond Madell, and became part of the RED C Group in August 2023, retaining its brand. Its MD Simon Thompson comments: 'After two great years as part of the RED C Group, this feels like the right time to make the next step and fully integrate. We can now take full advantage of RED C's amazing suite of tools and international network to deliver even better outcomes for our clients.'

Web site: www.redcresearch.ie .