Harpeth Sells Marketing Division to Rodeo13

Consolidation in the niche sector of consultancy for MR firms: Rodeo13 has acquired the marketing agency division of Nashville, TN-based Harpeth Marketing. The remainder of Harpeth will continue as an independent business focused on insight sales training workshops and sales management consulting.

Steve Henke, formerly President of online qual specialist 20|20 Research, left the company around fourteen years ago to set up Harpeth Marketing, with the aim of helping MR companies to market themselves effectively. Rodeo13 is a relatively recent arrival, launched in 2023 by former Savanta AD Norbert Sari and offering a growth solution for insights companies called 'The Rodeo'.

The deal brings Rodeo13 the marketing services, client roster and team of Harpeth Marketing, consolidating its position as a provider of specialized marketing and brand support for insight companies in the US, Canada and Europe.

Rodeo13 CEO Sari (pictured above) comments: 'I'm honored and humbled to carry on the work that Steve started. Harpeth Marketing built a stellar reputation in our industry over the past 13+ years. Bringing their marketing services under the Rodeo13 banner means we bolster our commitment to driving growth for our clients on both sides of the Atlantic and expanding the resources and expertise we can offer to the MRX industry.'

Henke says the deal 'represents a sharpening of focus for both firms', adding: 'As we hand the marketing baton to the capable team at Rodeo13, Harpeth Marketing is excited to double down on what we do best: helping insights companies drive revenue through high-impact sales training and consulting.'

Web sites: www.rodeo13.com and www.harpethmarketing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.