Ben Rogers Joins GBK Collective

Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed former NRG leader and Ipsos exec Ben Rogers as President, Client Services.

GBK Collective was co-founded by Eric Bradlow the Vice Dean of AI and Analytics at The Wharton School, and combines academic expertise and real-world corporate experience to promise 'practical and actionable solutions to real issues.'

Rogers (pictured) brings more than a quarter century of experience in insights, brand and marketing strategy, most recently from seven years at NRG, where he built a marketing insights business focused on the technology sector, and expanded the firm's client portfolio across enterprise/IT, streaming, gaming and media. Earlier he spent nearly a decade in senior leadership roles at Ipsos, overseeing regional operations across the technology, media and advertising sectors and helping to scale the West Coast business. He joined Ipsos in 2012 with the company's acquisition of Synovate, where he led the global relationship with Microsoft, and earlier still he worked for Kantar/TNS Global, GfK and NOP World.

In his new role, he will oversee all aspects of the client services function, working closely with the team to expand capabilities, strengthen client relationships, and drive growth.

Jon Greenwood, co-founder and CEO of GBK Collective, says of the hire: 'Ben brings a rare combination of commercial acumen and insights experience, deep relationships across technology sectors, and a passion for helping clients succeed. Having worked closely with Ben in the past, I've seen firsthand how effective he is at growing client partnerships and building successful teams.'

Web site: www.gbkcollective.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.