Torfac Hires US Client Developer

Canada-based analytics and MR solutions provider Torfac has appointed Roy Inong Jr. as Director of Client Development, US, based in Oregon.

Originally known as WiseWorks, Torfac specializes in proprietary B2B and B2C panels, and provides an end-to-end MR services platform, with solutions for survey programming, data processing and analytics.

Inong Jr. (pictured) brings around seventeen years of market research experience, beginning at Kantar in 2008, and later including two years at Toluna and eight at Dynata / its predecessor companies. Most recently he spent two years as Director of Operations at California-based business consulting firm Santiago Solutions Group, and two as a Senior Insights Strategist at Edward Jones.

His new role is focused on nurturing and developing client relationships, and the delivery of tailored market research solutions.

Justin Vortherms, Torfacs VP of Client Development, comments: 'Roy brings a track record of driving new business, managing account strategy for revenue growth, and leveraging industry, product, and services knowledge to build customized solutions. Known as a strategic problem-solver, he collaborates with clients to mitigate risk and delivers effective, tech-enabled methods and outcomes.'

The firm is online at www.torfac.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.