New Canadian Qual Firm Aims for Invisible Tech

In Canada, a research platform called Bello has been launched, providing a dedicated environment engineered specifically for live qual, promising simplicity of use and 'Beautiful Conversations.'

Bello has been designed to support the specific workflows of qualitative researchers with high-definition video, 'seamless' backroom collaboration, post-meeting analysis functions and end-to-end encryption for all audio and video - fully compliant with HIPAA, GDPR and CCPA. Participants and observers can join securely from any device, without the need for complex downloads, and the platform includes a dedicated backroom for observers, private chat, automated transcription, real-time bookmarking of key moments, and near-instant highlight reels when a session finishes.

Founder Shamsu Bhaidani (pictured) also founded and led HatchTank, a mobile qual platform which was acquired by Kantar's Numerator four years ago. He comments, 'We built Bello because we believe technology should be invisible. When the tech works perfectly, the conversation flows naturally. We really wanted to put a big emphasis on trust and transparency. Your participants are yours - we will not make them sign up for our services. Our pricing will be clearly published on our website - no hidden fees, no mandatory sales calls just to get a quote. Plus, we'll offer a project cost calculator so you can estimate your costs before getting started.'

The firm is online at www.letsbello.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.