Former Norstat Netherlands MD Joins Tellet

In Amsterdam, AI-moderated qual research interview platform Tellet has appointed Yvette Huitema as Vice President, Business Development.

Tellet helps its clients run AI-moderated customer interviews at scale in more than 60 languages, with support for open-ended voice, video, image and text responses - claiming to generates insights in 'hours'. The firm is headquartered in Amsterdam, with an office in the UK.

Huitema (pictured) worked previously as MD of panel company Norstat Netherlands, to which she sold her own firm, Respondenten.nl. Her experience includes market research, recruitment and panel operations, and she has scaled customer insight solutions for some of the country's major research and brand teams. In her new role, she will lead Tellet's global business development. CEO Greg Burke comments: 'Yvette brings a rare mix of entrepreneurial drive and deep industry credibility. She understands the research ecosystem inside out, and she knows what it takes to build solutions that researchers love. Her arrival is a big step forward for Tellet as we scale globally.'

Web site: www.tellet.ai .