Ad Outcomes Firm EDO Launches Conversational AI Tool

In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes.

The new tool allows clients to ask questions about topics like creative impact, competitive intelligence, share shifts, media weights and category trends, in natural language, and receive instant answers and visuals. The firm says it aims to lower the barrier to entry for advanced TV insights, enabling more professionals across ad organizations to become effective users.

ChatEDO serves as the agentic AI interface for AdEngage, the company's Vertical-AI powered Convergent TV measurement platform. The new tool is trained on the company's decade plus of cross-platform outcomes data, trillions of impressions, hundreds of millions of airings, and syndicated benchmarks across industries. When interacting with the main AI products it is 'model-agnostic', switching between OpenAI's GPT-5, Anthropic's Claude Opus, and other models as they evolve.

Kevin Krim (pictured), President and CEO, says the new tool 'is about meeting our customers where they are.' He explains: 'Research & Insights teams are under more pressure than ever and EDO's industry-leading scale and granularity of data across Convergent TV breaks old dashboard and spreadsheet-based workflows. With ChatEDO, we're making TV outcomes intelligence even more accessible, immediate, and useful.'

CTO and Head of Product Joshua Lee comments: 'Our focus wasn't just on building a chat interface - it was building the right intelligence behind it. We've spent years structuring Convergent TV outcomes data so it can be reliably consumed by AI agents.'

The firm says initially it is making ChatEDO available exclusively to agency teams via invite-only early access, and will manage capacity carefully during the initial rollout 'to ensure performance, accuracy, and a high-quality user experience.'

More details are online at www.edo.com/chatedo .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.