Ad Management and Measurement Launch for Meet The People

In New York, ad agency Meet The People (MTP) has launched an AI-enabled platform called MTP Intelligence, bringing marketing disciplines from creative to measurement and analytics into a single integrated technology environment.

The new tool is powered by the group's data and analytics firm RADaR Analytics, which provides marketers with insights, predictive analytics and performance measurement capabilities. The tool is designed to orchestrate marketing workflows end-to-end while working seamlessly with clients' existing technology, enabling real-time optimization and data-driven decision-making across the marketing lifecycle.

Tim Ringel (pictured), Meet The People's co-founder and Global CEO, comments: 'The fragmentation of marketing technology has created a fundamental problem for brands: brilliant creative lives in one system, media planning in another, commerce data in a third, and performance analytics somewhere else entirely. MTP Intelligence solves this by creating a unified environment where every discipline can work together in real-time, informed by the same data and optimizing toward the same business goals.'

Candice Rotter, President of RADaR Analytics, adds: 'The true value of data lies in its ability to deliver clarity, and that's the foundation of everything we've built into MTP Intelligence.'

Web sites: www.intelligence-platform.ai , www.radar-analytics.com and www.meet-the-people.com .