Upgrade for quantilope's quinn

Consumer intelligence platform quantilope has extended its AI assistant quinn to serve as a 'fully end-to-end' AI research partner, promising to develop client projects in 'minutes'.

The firm combines research automation, AI and real-time consumer insights, based on a panel network giving access to more than 300m consumers worldwide. Its quinn AI co-pilot was launched at the end of 2023.

quinn has boosted its study creation features, adding saved chat histories, and expanding its dashboarding, and now powers the entire research lifecycle within quantilope's platform, according to the company. This includes directly drafting and editing entire projects, refining question phrasing with one click, and working iteratively through saved history in its natural language chat function. quinn will also analyze collected data, generate reports and automate dashboard creation. According to CPO Lucas Bremer: 'From the initial draft of a study to the final delivery of insights, quinn's latest update marks our official transition from traditional Do-It-Yourself (DIY) research to Do-It-With-AI (DIA), or as we call it: Do-it-with-quinn (DIQ).'

The firm says that despite this, its core philosophy remains 'Human-Led, AI-Powered', with the assistant designed 'to amplify human expertise rather than replace it.' Researchers provide strategic context, brand history, and stakeholder nuances while quinn provides evidence-based content, visualizations, and actionable summaries.

Pictured is CEO and co-founder Peter Aschmoneit. Web site: www.quantilope.com .