Germany's Latana Hires for US Growth

Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late.

Latana says that as it grows it is strengthening its focus on 'large, complex organizations seeking more responsive and forward-looking approaches to brand measurement'. Prekop will strengthen the firm's presence in North America, and build strategic partnerships with major consumer brands.

Prekop (pictured) has spent the past sixteen years at Euromonitor International, latterly as Senior Director, and brings experience across consumer insights, strategy and commercial leadership. In her new role she will work closely with Latana's founder Nico Jaspers, its CCO and leadership team.

'Enterprise expansion in North America is a strategic priority for us,' says Jaspers, 'driven by the strong demand we're seeing from brands across the region. Heather's deep relationships, commercial leadership, and understanding of the challenges facing large brand organizations make her an ideal leader as we scale. Her appointment reflects our long-term commitment to the US market.'

Web site: www.latana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.