New British Firm Automotive Insights Launches

In the UK, a new company called Automotive Insights has launched, providing 'just-in-time' market intelligence from surveying 1,000 motorists each month.

The Manchester-based company, led by Commercial Director Nigel Morris (pictured), opens its doors with thirteen months' data on UK motorists already captured, giving it 'significant insight' into their attitudes, behaviour and both current and future consumption. The company is working closely with PhD students and other academics from both Manchester Metropolitan University and the University of Greater Manchester, to develop new tools and solutions.

Data collected covers all aspects of car ownership including the purchasing journey, brand loyalty and advocacy, finance and insurance, usage, servicing, perceptions on latest developments, and future intent. Delivery of results is via an Annual Report, Portal dashboards & analysis tools, personalised reporting and workshops; and the company is sponsoring two automotive and motorsport shows on ITV, Auto Mundial and Motorsport Mundial, from this week, in celebration of the launch.

Morris said the 'monumental change' evident in all facets of the industry has been a constant refrain in developing the business, with organisations and individuals identifying 'several key gaps in their knowledge,' in consequence. He adds: 'We have made it our business to do something about it! ... Our team of incredible researchers, developers, data scientists and academic experts have helped build a suite of tools which individuals can rely on, will help drive efficiency and ultimately increase performance.'

Industry advisors supporting the company include automotive research guru Richard Walker; industry futurist Tom Cheesewright; classic, specialist and motorsport guru Helen Bashford-Malkie; Insights Family founder Nick Richardson; and business and marketing academics Prof. Paul Smith and Carol Brown.

Web site: www.automotiveinsights.ai .