Boland Promoted to Partner at Integro

New York-based insights and behavioral science consultancy Integro, a specialist in the healthcare sector, has promoted Kristie Boland to Partner.

The firm was founded in 2023 by healthcare research experts Nicola Harte, Scott Kressner and Soumya Roy; and employs a mixture of moderators, psychologists, project directors, compliance officers, storytellers and designers, to help clients with marketing and branding strategy, innovation and product development.

Boland has around twenty years of industry experience, with in-depth expertise in rare diseases and immunology, and joined the company two and a half years ago as Head of its Behavioral Sciences practice. Prior to joining she was SVP at pharma and biotech consultancy Healogix, before which she worked for behavioral science agency BEESY Strategy as Senior Business Strategist. Earlier she held senior roles at Branding Science, BioVid and Naxion. She holds an M.S. in Experimental Psychology with a concentration in Cognitive Science from St. Joseph's University, and a B.A. in Psychology and English Writing from La Salle University.

Since joining Integro she has helped to strengthen the firm's behavioral science capabilities, integrating cognitive ergonomics and analogical theorizing into advanced research design and insight activation. She will now also work closely with the founders and leadership team to guide Integro's long-term vision.

'Kristie has made a significant impact since joining Integro,' says Roy, 'and her promotion reflects the expertise and vision she brings. Her leadership will be central to shaping Integro's future.'

Web site: www.thinkintegro.com .