Toluna Launches TEMPO Xpress Brand Equity Tracker

Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement.

The solution includes AI enhancements and an intuitive online dashboard, populated within 48 hours; and is designed to support repeatable measurement across markets and categories at regular intervals.

TEMPO Xpress is grounded in Toluna's proprietary EMP brand equity framework, validated against in-market performance, and measures three core drivers of brand growth: Emotional resonance, Mental availability, and Perceived effort - alongside key indicators such as brand funnel performance and brand imagery. The company says speed is achieved without sacrificing quality by tapping its first-party global panel, enhanced with AI-driven tools including open-ended question auto-prompter QProbe, and theme and sentiment coding tool SmartCloud; while reporting is 'focused' and offers straightforward comparisons.

CEO Frédéric-Charles Petit comments: 'Today's brand teams need tracking they can run at the pace business demands. As the latest release in our AI Everywhere program, TEMPO Xpress now makes brand equity measurement faster and more accessible than ever, while staying anchored in a rigorous, validated framework. It helps brands keep pace, spot what's changing, and act with confidence.'

Toluna, which has been investing in proprietary AI since 2019, has more than 40 offices worldwide and operates in more than 70 countries. The firm's home page is at www.tolunacorporate.com .