Comscore's Algraniti Joins Tenetic

In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process.

Tenetic was launched a year ago by an A-list research industry team led by Circana Chairman Tod Johson, and promises actionable insights for media companies and ad agencies, with initial coverage of more than 200 local US markets, and already processing 'trillions' of consumer behavioral attributes across the majority of US consumers. The platform offers data for pre-ad sales, purchase intent/predictive analytics, always-on consumer sentiment, share of traffic assessment, shopper journey and insights, behavioral segmentation, ROAS analysis, campaign development and competitive intelligence.

Six months ago Tenetic and Comscore became partners, integrating media and consumer data from the two firms to provide a live-updated cross platform view of consumer behavior.

Algranati, who has recently served as a consultant for Tenetic, brings more than two decades of leadership experience from data-intensive product organizations, most recently from Comscore where he served as Chief Innovation Officer. He also holds four patents in the supply-side of marketing information services. In his new role, his focus will be on ensuring 'timely, high-quality, and compliant outcomes across all operations.'

'David's deep expertise in product innovation and operational excellence makes him an invaluable addition to our leadership team,' says Tenetic CEO Chris Wilson. 'I've seen this firsthand through our time together at several companies. His ability to align complex systems to drive measurable, high-quality outcomes will strengthen our foundation as we build the next generation of intelligent insights and solutions for a rapidly changing market.'

The firm is online at www.tenetic.com .