Cardlytics Boosts Profit Despite Revenue Decline

In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m.

Cardlytics uses data from around 215 million consumers and has access to half of all card-based transactions in the US, and a quarter in the UK, allowing it to analyse around $5.8 trillion in annual consumer spend. This is used to help advertisers target, engage and measure relevant shoppers at scale, and deliver personalized cash back offers based on their spending history.

Q4 revenue fell even more steeply, by 24.2% to $56.1 million, but adjusted EBITDA also rose - albeit more modestly - up 33% to $8.5m.

CEO Amit Gupta (pictured) states: 'In 2025, we took several steps to reset our business and improve our financial health. Going forward, we remain well positioned to execute our mandate and deliver for our partners and advertisers, even as we navigate a decrease in MQUs following the conclusion of our Bank of America campaigns in January. We are moving forward with sharper focus and discipline to control our own destiny by prioritizing our initiatives that build on our core fundamental strengths.'

CFO David Evans, who recently rejoined the company, says the experience has been 'reinvigorating', and comments: 'I continue to believe in the strength and uniqueness of our platform. Leading up to this quarter, the business made several necessary decisions to right size our balance sheet to position the business for self-sustainability going forward. As such, we're taking a very focused, disciplined approach to execution and cost management in 2026.'

The firm can be found online at www.cardlytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.