Funds for Online Identity Analyst WhiteBridge

Vilnius, Lithuania-based people insights provider WhiteBridge has raised EUR 2.6 million in seed funding, to further develop its AI-powered research engine.

Whitebridge is an AI-powered digital identity research tool which finds and verifies publicly available but fragmented data about individuals, aggregates and analyses the results and creates an automated report. The company says this 'empowers better professional and personal relationships with actionable insights, while helping individuals stay in control of their digital footprint and online narrative.'

Armed with the new funds, the firm is building this existing tool into a broader 'people search and research engine', for any user wanting to 'quickly verify another person's story'. This will include analysis of behaviour, career, search results and data privacy, as well as the ability to reverse face search. Suggested use cases include sales preparation, partner and vendor validation, and third-party screening. WhiteBridge will also invest in building new partnerships with data providers, to bolster its ability to verify data and provide source information.

'Most people don't realise how much information about them is already circulating online,' says co-founder Tomas Mart&uline;nas (pictured), 'and even fewer understand how it can shape their personal and professional opportunities. With WhiteBridge, we're here to bring clarity and control to that chaos. Our platform gives people and businesses a reliable way to understand and manage online identity signals - so they can act with confidence.'

The round was led by FIRSTPICK VC, with participation from First Degree, NGL.VC, Scalewolf.VC, BADideas.fund, Nectolabs, Plug and Play, and a number of angel investors.

Web site: www.whitebridge.ai . Thanks to www.eu-startups.com for some of the above.