NIQ Testing More Powerful Arthur

Global consumer intelligence firm NIQ has announced new AI-powered analytical capabilities within its Ask Arthur solution, on the Discover platform. Currently in beta, the new version guides users through end-to-end analysis to help them identify significance and prioritize actions.

First announced two years ago, Ask Arthur surfaces the key drivers behind performance changes and generates near-instant 'decision-ready' insights directly within Discover.

During the beta phase, NIQ says it will focus on driving client adoption, gathering real-world feedback to help shape the next phase of development, and continuing to enhance the experience through incremental feature releases. In the coming months these include the introduction of a chat-based experience, and further ahead Ask Arthur will continue evolving toward a more intelligent AI agent, proactively helping users uncover insights faster and navigate complex data with greater clarity.

CPO Troy Treangen (pictured) comments: 'These new analytical capabilities represent an important step forward in how we bring AI directly into the analytical workflows our clients rely on every day. Ask Arthur allows organizations to unlock the power of generative AI for analytics - built on NIQ's trusted data foundation and informed by thousands of real-world analyses. By combining AI with the depth and reliability of NIQ data, we're enabling brands and retailers to move from insight to confident action faster than ever.'

Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.