aytm Hires Quality Leader

PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy.

aytm's automated solutions help clients including consumer brands, CPG companies and creative agencies to quickly optimize products, positioning and concepts with actionable data. The firm offers access to more than 100 million consumers, a predictive sample engine, an adaptive survey editor, and a detailed insights and analysis dashboard, and solutions can also be purpose-built by the company's researchers and statisticians.

Goodbread (pictured) joined PSB Insights in 2004 as a Data Processor and stayed for more than 21 years, with promotions to Senior Director and then VP of Data Processing, and subsequently to VP of AI & Analytics Systems. In the latter role he led a team of data scientists, AI researchers and engineers in developing and deploying AI solutions for all sides of the business. Of his new role, he says: 'From aytm's rigorous data quality checks in the PaidViewpoint survey panel to its ISO-27001 certification for information security management, it's clear that aytm takes data quality seriously. I'm excited to contribute to that work and help push those capabilities even further.'

The company, whose name is an acronym from Ask Your Target Market, is online at www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.