Sprinklr Partners with CreatorIQ

Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'.

With the integration, the Creator Graph, CreatorIQ's proprietary intelligence infrastructure processing some 123 million posts each day from more than 15 million creators, will feed directly into Sprinklr's enterprise social media reporting environment, enabling users to assess creator, organic and paid performance in one place, and helping them understand their impact on revenue and growth.

Specific features will include the ability to view CreatorIQ campaign performance alongside organic and paid social metrics; improved understanding of which creator-driven initiatives generate incremental revenue and drive cross-channel ROI; workflow efficiencies; and the ability to activate high-performing creator content directly within Sprinklr's paid media suite.

Tim Sovay, Chief Partnerships Officer at CreatorIQ comments: 'Creator marketing is now foundational to how enterprise brands drive measurable business impact, but its data has too often been disconnected from broader social and paid performance systems.'

'As enterprises scale their creator investments, the ability to connect creator intelligence with broader social systems becomes critical,' says Sprinklr's VP of Product Management, Anish Chadda (pictured). 'Integrating CreatorIQ data directly into Sprinklr gives brands one connected environment for strategy, execution, and measurement across creator, paid, and owned channels.'

The firms are online at www.creatoriq.com and www.sprinklr.com .