quantilope Debuts Ad Optimizer Tool

Automated consumer insights firm quantilope has launched Ad Optimizer, an AI-driven research tool for refining advertising strategies and pre-market ROI optimization.

quantilope combines research automation, AI and real-time consumer insights, based on a panel network giving access to more than 300 million consumers worldwide. At the end of 2023 it launch an AI co-pilot called quinn, and last month it unveiled a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. In total, quantilope's offer now includes fifteen fully automated advanced methodologies.

The new solution promises a scientifically rigorous, automated framework for the evaluation of creative concepts, which users upload for AI-driven frame-by-frame analysis. This begins with the analysis of the ad's visual and audio components, measuring the presence and consistency of Category Entry Point (CEP) messaging, and progresses rapidly to dashboards highlighting exactly where an ad successfully triggers key buying motivations, and where it falls short, providing clear 'areas for improvement.'

Jannik Meyners, the firm's Vice President of Data Science & AI, says Ad Optimizer'gives brands a way to see early in the creative process, before a campaign goes live, whether their creative is actually building the Mental Availability that translates into purchase - and where to sharpen it if it isn't.' CEO and founder Peter Aschmoneit (pictured) describes the tool as marking 'a significant expansion of quantilope's end-to-end Consumer Intelligence Platform... ensuring that brands no longer have to choose between moving fast and being right.'

Web site: www.quantilope.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.