Alliance for NIQ and Stirista

Consumer intelligence company NIQ has partnered with identity-driven marketing solutions firm Stirista to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands.

Stirista combines identity data with omnichannel marketing execution to help brands increase loyalty and acquire new customers across digital, email, CTV and social media.

The firms say the deal will enhance their ability to develop robust audience definitions, improve campaign planning, and support marketing performance across channels. Clients will also be able to harness modeled intent and purchase data to activate campaigns through Stirista's platform. Stirista's data on mobile device usage, professional status and digital media consumption will feed into NIQ's audience design and segmentation capabilities. In return NIQ will provide Stirista with aggregated, omni-channel shopper insights, helping to inform cross-platform activation workflows within its platform.

Ajay Gupta (pictured), Stirista CEO and founder, states: 'By leveraging NIQ's purchase-based insights, Stirista can better design audiences and activate them through its platform and partners, particularly for CPG brands. These audiences are informed by consumer purchase insights that complement our modeled intent signals, enabling more effective targeting across programmatic media and targeted email campaigns.'

The partners are online at www.niq.com and www.stirista.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.