Schwartz Joins Analytic Edge

AI-based marketing analytics solutions firm Analytic Edge has appointed former in4mation insights MD Stuart Schwartz as SVP - Head of Commercial Growth & Strategy, Americas.

Analytic Edge was founded in 2015, is headquartered in Singapore and employs around 150 data scientists and technologists, mostly in its Indian offices. The firm has been part of C5i (Course5 Intelligence) for just under two years, and since last month has been a sister company of data integration, engineering and semantic modelling firm Datavid.

Schwartz (pictured) brings more than 30 years of experience across both the brand and consulting sides of marketing analytics and consumer research, including deep expertise in marketing mix modelling, attribution and revenue growth management. More than sixteen years of this were spent at in4mation insights, latterly as MD New Business Development and Corporate Marketing; and earlier he spent a decade at consumer data group IRI, as well as a decade on the client side, with Del Monte Foods and Bristol Myers Squibb.

In his new role, Schwartz will help scale Analytic Edge's presence in North America and accelerate its topline growth.

The company's home page is at www.analytic-edge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.