Co-founder Steps Down as Appinio CEO

German MR platform Appinio has announced the appointment of a new CEO, Arne Wolter, succeeding Max Honig. Wolter is a twenty-year veteran of the Bertelsmann Group, and joins from Statista, where he was Chief Revenue Officer.

Headquartered in Hamburg, the firm was founded in 2014 by Honig, former Chairman Jonathan Kurfess and CTO Kai Granaß, and has maintained a headcount of around 250 for the last two years, while growing its customer base to more than 3,000 worldwide.

Wolter (pictured) brings more than 25 years of experience in scaling digital business models, most of it in management positions at companies within the Bertelsmann Group. Most recently he was Chief Digital Officer of media company Gruner + Jahr, overseeing a rise in its digital revenue share from 10 to over 40%. He is also a member of the Board of Directors of Teads, a Nasdaq-listed company, and in his latest role at Statista was responsible for global sales, marketing, customer success, and revenue operations.

Prof. Dr. Jan Kemper, Chairman of the Board, comments, 'With Arne Wolter, we have found exactly the leader Appinio needs for the next step: He stands for operational excellence, international experience, and a clear strategic compass. At the same time, I would like to expressly thank Max Honig for his commitment and performance as CEO.'

Jonathan Kurfess, who is the firm's majority shareholder, adds: 'Since 2014, we have been redefining market research - with even greater ambition in the age of AI. I am delighted that we have been able to recruit Arne, a CEO with leadership experience and integrity, for Appinio, who will drive further development together with the fantastic team. I will continue to closely support Appinio from the board and assist Arne on this path.'

Web site: www.appinio.com .