aytm Upgrades and Relaunches MR Learning Resources

US-based research platform aytm has relaunched its online learning platform Lighthouse Academy, complete with a new AI-powered conversational learning agent called the Learning Pal.

Headquartered in San Francisco, aytm (Ask Your Target Market) brings together sample, survey authoring, data analysis, and insights delivery in one place, allowing users to conduct quant, qual and hybrid research across 100 million respondents in more than 50 countries. Clients including consumer brands, CPG companies and creative agencies use the platform to quickly optimize products, positioning and concepts with actionable data.

The company says the launch reflects the growing number of business functions and employees involved in market research - with strategists, marketers and product managers all 'eager to contribute' despite not coming from specialist MR backgrounds. The Academy addresses this while the Learning Pal means users don't need to search through documentation or wait for answers. but can ask a question in plain language and receive instant, contextual guidance to the right course, resource or answer.

The new-look Academy also brings personalized learning paths by role and a new badging system that makes team-wide expertise visible. The firm's certifications for four skill areas - Data Quality by Design, AI in Market Research, aytm Core Platform, and Storytelling with Data - now come with shareable LinkedIn credentials.

'Good research doesn't happen by accident,' says Katie Bernal (pictured), Senior Director, Learning & Enablement. 'It happens when the right knowledge reaches the right person at the right moment. We built the Learning Pal to put the learner experience front and center so anyone can easily find what they need, when they need it, and get a personalized path to grow from there.'

The Academy and Learning Pal are live now and included in the subscription for all aytm customers. Web site: www.aytm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.