One Million Synthetic Sports Fans Wait for the Whistle

With the World Cup imminent, Sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.'

Ten Toes helps clients to engage sports audiences and maximise the potential of their sports involvement and investment. Clients include FIFA, The FA, Matchroom Boxing and the RFU, as well as brands such as Nike, Meta, Visa, Expedia and Just Eat; and the firm also helps individuals including Harry Kane, Alessia Russo, and England and British and Irish Lions Captain Maro Itoje to build their off-pitch profiles.

Ten Beat is based on a huge sample of behavioral data, and boasts one million individual AI fans, each with 'a name, a life, a personality, a team, a mood, and an opinion.' Founder and CEO Ben Weisfeld (pictured) comments: 'We've built the largest fan database in sport to truly understand what global fans are thinking and feeling at any given moment. This is a new voice in sports culture, backed by the expertise of an agency that has spent more than a decade in it. With the World Cup imminent, the brands and rightsholders that read fandom fastest will win it, not just before, but during and after the tournament. Ten Beat changes what fast looks like.'

Details are online at www.tenbeat.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.