Keen As Mustard Unveils 'High Impact Insights' Tool

Insights industry comms specialist Keen as Mustard Marketing has launched a solution called Spotlight, which it says helps insight teams 'turn complex data into short, sharp, high-impact communications that are easy to absorb and hard to ignore.'

The twenty-year-old London-based firm, which works with in-house and agency teams across the MR world to help optimise their marketing, says teams are under increasing pressure to prove ROI, influence stakeholders and drive action. With the advent of AI, it claims, teams have 'even more data', which AI can help to organise and turn into sharable content, but 'without the human touch these materials fail to engage and motivate decision-makers.'

Spotlight combines proven marketing techniques with strategic storytelling, offering five flexible formats tailored to client needs: animated presentations, infographics, white papers, slide decks, and talking-head videos. The new solution is designed for 'speed, efficiency, and tight budgets'. CEO Lucy Davidson comments: ''Too many brilliant insights never influence decisions because they're not communicated effectively. AI is a great help to rationalise and organise data and insight but it cannot make the human connection. Spotlight was created to change that, helping teams cut through the noise and influence human decisions.'

The company is online at www.mustardmarketing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.