B2B Attribution Firm Dreamdata Adds Senior Advisor

B2B attribution platform Dreamdata has appointed software veteran and advisor Dave Kellogg to its Board, to help shape its growth strategy.

Dreamdata was founded by former Trustpilot executive, Lars Grønnegaard, currently its CPO, and CMO Steffen Hedebrandt, and promises B2B marketing teams a complete view across the customer journey, identifying the activities driving revenue and helping to optimize campaign ROI. The firm publishes an annual LinkedIn Ads Benchmark Report, tapping data from more than 66 million B2B customer sessions to uncover trends across advertising platforms, and recently launched a new product, the Dreamdata Analytics Hub, offering B2B marketers fully verifiable custom reports and dashboards.

Kellogg (pictured) brings more than 30 years of experience from CEO, CMO and board roles in companies including major enterprise software firms, including Business Objects, Planful and Salesforce. He is the author of www.kellblog.com , which looks at go-to-market-strategy, SaaS and enterprise software.

The company says the appointment underlines its ambitious plans to build on its influence in the market, and says it has grown revenue by more than 400% over two years, expanded its presence in North America and Europe, and raised $55 million in Series B funding, to help expand AI-powered capabilities and features. CEO Nick Turner says, 'The average B2B buyer journey now spans 272 days, 88 touchpoints and 10 stakeholders. Most marketing teams are still trying to make sense of that with last-touch attribution and spreadsheets. We built Dreamdata to give marketers credibility and the confidence of knowing how marketing actually drives revenue. Dave understands the challenge deeply, and his experience as both a CMO and a CEO is exactly what we need at this stage of our growth.'

The company has offices in Copenhagen and New York, and has almost 100 employees, and is online at www.dreamdata.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.