Aditude Hires SVP Games

In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers.

Aditude's platform includes tools called Cloud Wrapper, Prebid Server, Mobile/In-App, and an Intelligence suite for gaming and entertainment publishers, as well as a purpose-built SSP called CPMStar.

Yarovoy (pictured) joins from gameplay clipping platform Medal, where he oversaw growth, revenue and partnership strategies, as the company grew from around 4 million to around 16 million gamers. His experience includes managing ad inventory, protecting user experience, and navigating the fragmented demand landscape especially seen among desktop gaming apps.

According to Aditude CEO Jared Siegal, 'Yuriy has been on the publisher side, and he knows what it feels like when your ad tech partner doesn't understand your audience or your product. Bringing him in means our gaming publisher clients get someone in their corner who has already solved the problems they're facing. That's a meaningful differentiator.'

Web site: www.aditude.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.